TV Commercials: How to Make Them: or, How Big is the Boat?
Ivan Cury
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. * Learn to make more effective commercials on any budget* A comprehensive guide to production techniques for making commercials* Explains dynamics between client, agency, and producer
Catégories:
Année:
2004
Langue:
english
Pages:
256
ISBN 10:
1423707990
ISBN 13:
9781423707998
Fichier:
PDF, 2.17 MB
IPFS:
,
english, 2004