Market-Driving Behavior in Emerging Firms
Jesko-Philipp Neuenburg
Market orientation has been established as a source of company success over the past 20 years. Jesko-Phillipp Neuenburg researches the market-driving behavior - i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders - in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.
Catégories:
Année:
2010
Editeur::
Gabler Verlag
Langue:
english
Pages:
264
ISBN 10:
3834920584
ISBN 13:
9783834920584
Fichier:
PDF, 1.99 MB
IPFS:
,
english, 2010
Ce livre ne peut être téléchargé en raison d'une plainte du titulaire d'un droit