Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Catégories:
Année:
1996
Edition:
1
Editeur::
Routledge
Langue:
english
Pages:
392
ISBN 10:
6610332061
ISBN 13:
9786610332069
Collection:
Routledge Advances in Management and Business Studies
Fichier:
PDF, 2.24 MB
IPFS:
,
english, 1996