Greener Products: The Making and Marketing of Sustainable Brands, Second Edition
Al IannuzziWithin the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainability targets every five years. To remain relevant in this fast-paced field with new principles and concepts that surface daily, the second edition will have all chapters updated with new case studies, and a new chapter on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple Inc., BMW, and many other corporations.
Catégories:
Année:
2017
Editeur::
CRC Press
Langue:
english
Pages:
272
ISBN 10:
1138626295
ISBN 13:
9781138626294
Fichier:
PDF, 8.44 MB
IPFS:
,
english, 2017