The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you
Rob Fitzpatrick
You’ve read about Customer Development or Lean Startup and aren’t sure how to actually go about having your first customer conversation.
You’re a traditional business or sales person aiming to be more effective within a young company which hasn’t yet found its business model.
You mentor, support, or invest in startups and want to help them have more useful customer conversations.
This book is for you