The Man Who Sold America: The Amazing Story of Albert D. Lasker and the Creation of the Advertising Century.
Jeffrey L. Cruikshank & Arthur W. Schultz.We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.
Catégories:
Volume:
1
Année:
2010
Edition:
1
Editeur::
Harvard Business Press.
Langue:
english
ISBN 10:
1591393086
ISBN 13:
9781591393085
Fichier:
EPUB, 681 KB
IPFS:
,
english, 2010