Consumer psychology of tourism, hospitality and leisure
Crouch, G. I., Perdue, R. R., Timmermans, H. J. P., Uysal, M. (Eds.)
This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed. Available In Print
Catégories:
Année:
2004
Editeur::
CABI
Langue:
english
Pages:
336
ISBN 10:
085199749X
ISBN 13:
9780851997490
Fichier:
PDF, 2.63 MB
IPFS:
,
english, 2004