Retail and Marketing Channels: Economic and Marketing...

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Retail and Marketing Channels: Economic...

Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships

Name: Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships
ISBN: 9780415032186

Luca Pellegrini, Srinivas K. Reddy

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Covers the theory and practice of national and international retail and marketing channels, and provides a structural overview of the producer-distributor relationship as well as analyses of channel control and management. This book should be of interest to advanced students and researchers in retail, marketing, and business studies.

Catégories:

Business & Economics - Management & Leadership

Année:

1990

Editeur::

Cengage Learning EMEA

Langue:

english

Pages:

416

ISBN 10:

0415032180