42 Rules for B2B Social Media Marketing. Learn Proven...

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Business & Economics
42 Rules for B2B Social Media...

42 Rules for B2B Social Media Marketing. Learn Proven Strategies and Field-Tested Tactics through Real World Success...

Name: 42 Rules for B2B Social Media Marketing. Learn Proven Strategies and Field-Tested Tactics through Real World Success...
ISBN: 9781607731146

Michael Procopio, Peter Spielvogel, Natascha Thomson

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Social media is changing the way people think about marketing. It's much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them.

Social media practitioners Michael Procopio, Peter Spielvogel, and Natascha Thomson share their combined 20 years of hands-on social media experience, explaining how to understand market requirements, engage in conversations with your customers, build awareness for your solutions, and generate targeted leads. Using a combination of proven best practices and real-world stories, they describe how to maximize your return on investment with Facebook, YouTube, LinkedIn, and other popular online channels.

Catégories:

Business & Economics

Année:

2012

Editeur::

Happy About;Super Star Press

Langue:

english

Pages:

167

ISBN 10:

1607731142