The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead
Upadrista, Venkatesh
"Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller'"--
Abstract: "Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller'"
Abstract: "Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller'"
Catégories:
Année:
2015
Editeur::
CRC Press
Langue:
english
Pages:
159
ISBN 10:
1498707726
ISBN 13:
9781498707725
Fichier:
PDF, 1.44 MB
IPFS:
,
english, 2015