Strategy, 2008-2009
Dave Ketchen, Alan Eisner
Overview: Strategy 08/09 is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed by faculty at a focus group, this text will published in 2-color format on an annual basis to ensure that company examples are current and relevant to students and instructors.
Catégories:
Année:
2008
Edition:
1
Editeur::
McGraw-Hill/Irwin
Langue:
english
Pages:
336
ISBN 10:
0073381284
ISBN 13:
9780073381282
Fichier:
PDF, 4.65 MB
IPFS:
,
english, 2008